Case study · E-commerce

Direct-to-Consumer Shopify Store

A conversion-focused Shopify store with a custom theme, streamlined checkout, and connected analytics.

Confidential DTC Brand · 2026

ClientConfidential DTC Brand
IndustryE-commerce
Year2026
The story

From brief to result.

01

Challenge

The client needed to upgrade from an off-the-shelf template that suffered from slow mobile load times and checkout abandonment.

02

Approach

We planned the catalog, designed the theme around conversion, connected payments and tracking, then ran paid campaigns against revenue goals.

03

Outcome

Achieved seamless checkout flow, sub-2s mobile load speeds, and unified attribution across Meta and Google Ads campaigns.

What we delivered

The work, in detail.

01

Custom theme

Sections and layouts built around the product and the buyer.

02

Checkout optimization

Fewer steps and clearer trust signals.

03

Tracking setup

Conversions measured before spend scaled.

04

Paid campaigns

Meta and Google campaigns tuned against revenue.

Built with

Services and stack.

Services used

Tools

ShopifyCustom themeMeta AdsGoogle Ads
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